Tips To Grow Your Following Into An Instagram Beauty Influencer

By Kenneth Scott


Since the inception of the World Wide Web, many changes in the manner in which companies do business have taken place. Nowadays, the internet provides an excellent avenue through which companies can promote their products. With internet user numbers running into the billions, the opportunity for companies to solidify their customer numbers is immense. Among those taking advantage of the internet to grow economically are users with an entrepreneurial mindset. With smart phone sales soaring as time goes, you have the opportunity to reap big returns as an Instagram beauty influencer.

Since its launch, the platform has seen the sign up of close to a billion users. Companies always target top influencers with lucrative deals so as to promote their brands, which should come as good news if you plan to delve right into it. The most accomplished influencers, often followed by millions of users, have a few things in common. They started right from the bottom and used often certain techniques to grow their followings.

If you are new to the world of social media, building yourself a persona can be incredibly arduous. You must begin with a small following and post your updates in a unique way. This is what most aspiring influencers do not know. According to research, as much as 50 percent of users in Instagram are subscribers of specific brands. Gaining some influence over a small fraction of this percentage will undeniably place you on a pedestal to the kind of stardom required to get these brands to approach you.

To begin your journey, you need to overhaul the kinds of materials you use for tutorials. As highly visual creatures, human beings love video tutorials. If you are a competent makeup artist, get a camera and record yourself toying with various makeup applications. To change your attitude, consider it your job. Invest in a quality camera and bring a friend to film you as you make your tutorials.

Also do your homework on the most recent fads in as far as beauty is concerned. When you learn a new style, be sure to feature it in your tutorials. This break from the norm will captivate your followers and have them refer their friends to your page, thereby increasing your following.

A good trait is learning to think outside the box. Take brainstorming sessions whenever you can to think of new ideas that you can introduce to your followers and the rest of the world at large. If a new style of applying a certain cosmetic comes up for example, make a new video to share it on your page.

Ensure you include captions on all your video and photo updates too. A caption can include an inspirational quote. During your updates, do not talk about a single brand too much. Simply list the brand names once when the video ends.

No one likes having a product shoved right in his face. If you take a modest approach, your numbers will gradually rise. In the process, brands will take note of your huge influence over fellow users and offer you lucrative deals.




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