By the time you have gotten past the title and read the first line of this article, you should already have the one reason in your head why a prospective client would hire you. If you don't, then you may have already discovered the biggest obstacle to the success of your personal training career! What we're talking about here is a very important sales tool known as a "Unique Selling Proposition". Basically, this is the single most important thing about your business that makes you stand out from other professionals in your industry. The basic, bare bones, from the gut, instinctive answer that comes to your mind when someone asks, "Why should I train with you instead of another trainer"? After all, isn't this the absolute most important question that you could possibly answer? Isn't this similar to a question that you ask yourself every single time you are about to spend money? When you are headed out to the grocery store, you decide to go to a particular store. Why? Better prices, usually, although that is not always the answer.
If you are going to get gas in your car on the way to work, you choose a specific gas station to fuel up. Why? Price sometimes, but often with a convenience store, location is more of a deciding factor. What about if you are going to go shopping for clothes? What makes you decide to go to an anchor store like Sears or JC Penney instead of going to Target, or Wal-Mart? Certainly not price, since the department stores are usually cheaper. Why did you go to the mall? By now you should be starting to see a pattern developing here. Whether you are talking about buying groceries, gas, or clothes, each time when you decide to shop at a certain establishment, there is always some underlying reason WHY you decided on that store. Whatever that reason is, that is the Unique Selling Proposition of that store, and the way they got your business! For grocery stores, it is often selection that brings in customers. Gas stations have price wars, but in the end it often ends up just being about convenience. Clothing stores get a lot of their business from the brand names that they carry, rather than their rock-bottom prices.
As a personal trainer, you have the capability of completely changing people's lives. You want to make sure that you understand exactly what you have to do to make sure that those that come to you have the opportunity to leave healthier. While you are training people, you should make sure that you are not only positive about their situation, but also that you are realistic.
So what makes a trainer great? A certification or degree isn't necessary but more often than not great trainers will possess a degree or an advanced certification because it shows that they are committed to and serious about what they do. However, all the essential knowledge and training principles can be learned independently without having to take a course or pass an exam. The best indication if a trainer is great is their physical appearance and how fit they are. A great trainer usually looks the part. Being exceptionally fit is evidence that these trainers can apply what they know. A red flag is a trainer who is overweight or very skinny and out of shape. I've encountered a few of them when I worked at a commercial fitness club. Many great trainers are professional body builders and other athletes that have very little or no formal education- much like many great musicians and artists.
Value. Another basic tenet of business success, yet one that trainers often overlook. When all is said and done, what does your client get for signing on with you? Just training sessions? All trainers are doing that! What ELSE are they getting for their money? If you have to think about it, then you might need to build some more value into your business model! Facility. If you work at or own a fitness facility or training studio, what makes your facility stand out from other facilities in town? Do you have more equipment? Do you offer more unique training programs? Does your facility have child care? A locker room? Private training areas? Think about why someone would walk into your door instead of the gym across the street. Hours. Whether you work in a facility or do home training, what are your hours? Are you willing to train someone at 5:00am? What about 9:00pm? Today's world is full of incredibly busy people! If you try to stick to "banker's hours", you will have a hard time succeeding as a personal trainer. As you can see, there are many ways that you can make your service or your facility a better option for your potential clients rather than them hiring one of your competitors. You should take the time to brainstorm even more ideas than those covered above, as that is a short list at best. Once you have the answer to that, promote that idea in everything that you do! Don't promote the fact that you are a trainer. Promote the fact that you are the best trainer for your target market because of your Unique Selling Proposition. Make your business unique in some special way, promote that idea, and your business will grow in leaps and bounds. The following are the final thoughts about the benefits of Mosman personal training and how it can help you manage your weight better. As you get more successful, you will come up with even more ways that your business is the best option for your target audience.You will get more and more clients and those clients will be happy, healthy, and spreading the word about your great services. That, ladies and gentleman, is what we call a Win/Win situation!
If you are going to get gas in your car on the way to work, you choose a specific gas station to fuel up. Why? Price sometimes, but often with a convenience store, location is more of a deciding factor. What about if you are going to go shopping for clothes? What makes you decide to go to an anchor store like Sears or JC Penney instead of going to Target, or Wal-Mart? Certainly not price, since the department stores are usually cheaper. Why did you go to the mall? By now you should be starting to see a pattern developing here. Whether you are talking about buying groceries, gas, or clothes, each time when you decide to shop at a certain establishment, there is always some underlying reason WHY you decided on that store. Whatever that reason is, that is the Unique Selling Proposition of that store, and the way they got your business! For grocery stores, it is often selection that brings in customers. Gas stations have price wars, but in the end it often ends up just being about convenience. Clothing stores get a lot of their business from the brand names that they carry, rather than their rock-bottom prices.
As a personal trainer, you have the capability of completely changing people's lives. You want to make sure that you understand exactly what you have to do to make sure that those that come to you have the opportunity to leave healthier. While you are training people, you should make sure that you are not only positive about their situation, but also that you are realistic.
So what makes a trainer great? A certification or degree isn't necessary but more often than not great trainers will possess a degree or an advanced certification because it shows that they are committed to and serious about what they do. However, all the essential knowledge and training principles can be learned independently without having to take a course or pass an exam. The best indication if a trainer is great is their physical appearance and how fit they are. A great trainer usually looks the part. Being exceptionally fit is evidence that these trainers can apply what they know. A red flag is a trainer who is overweight or very skinny and out of shape. I've encountered a few of them when I worked at a commercial fitness club. Many great trainers are professional body builders and other athletes that have very little or no formal education- much like many great musicians and artists.
Value. Another basic tenet of business success, yet one that trainers often overlook. When all is said and done, what does your client get for signing on with you? Just training sessions? All trainers are doing that! What ELSE are they getting for their money? If you have to think about it, then you might need to build some more value into your business model! Facility. If you work at or own a fitness facility or training studio, what makes your facility stand out from other facilities in town? Do you have more equipment? Do you offer more unique training programs? Does your facility have child care? A locker room? Private training areas? Think about why someone would walk into your door instead of the gym across the street. Hours. Whether you work in a facility or do home training, what are your hours? Are you willing to train someone at 5:00am? What about 9:00pm? Today's world is full of incredibly busy people! If you try to stick to "banker's hours", you will have a hard time succeeding as a personal trainer. As you can see, there are many ways that you can make your service or your facility a better option for your potential clients rather than them hiring one of your competitors. You should take the time to brainstorm even more ideas than those covered above, as that is a short list at best. Once you have the answer to that, promote that idea in everything that you do! Don't promote the fact that you are a trainer. Promote the fact that you are the best trainer for your target market because of your Unique Selling Proposition. Make your business unique in some special way, promote that idea, and your business will grow in leaps and bounds. The following are the final thoughts about the benefits of Mosman personal training and how it can help you manage your weight better. As you get more successful, you will come up with even more ways that your business is the best option for your target audience.You will get more and more clients and those clients will be happy, healthy, and spreading the word about your great services. That, ladies and gentleman, is what we call a Win/Win situation!
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Fast food or no food, people these days really have an unorganized diet. Some people are so crowded in work that they forget to eat, others can't think of anything else but eating. And even worse, a large percentage grab a snack from fast foods. Luckily, they realize at some point they are wrong and go to personal trainers for help. Health matters and trainers will always help you stay in shape, keep your metabolism active. In other words, they will help you regain your health and energy.
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